5 ways to make the most 5 of Email Marketing

Not getting results from Email Marketing? Maybe you are not doing it right. Get these tips to accelerate sales pipeline with Email Marketing

Tip #1 - Identify customers from your target group

It all comes down to Lesson 101 of marketing, that is, understand your target industry and the customers.

Create multiple email lists or cohorts of customers based on their industry, function, designation, interests and other persona based insights

Tip #2 - Short and crisp subject and header

We all know that the open rates of Email highly depends on the subject line. But your first line or header is as important. Include attention-getting catchy pre-headers to provide context of the Email which encourages your reader to open and read full body.

I personally recommend "Coschedule" and "Title-generator" to test the subject line and headers

Tip #3 - Personalization in context and Messaging

Understand the customers from each cohort. Perceive your offering as a solution to thier pain points and articulate the context of Email in same humane manner.

Personalization of messages not only help in improving Email KPI's but also builds positive brand image in the eyes of recipients.

Tip #4 - Use Technology to your advantage

Use Marketing Automation to capture customer journey that could nurture them with relevant content at right time.

Invest Cautiously

I have seen so many CRM+Marketing Automation platforms that Integrate database, pipeline, Email workflows and analytics, but delivery and open rates take serious hit.

Tip #5 - Timing is everything

Find the time when your target customer is most active on Email. Give your Emails the best chance of being seen and opened.

Don't bombard your customers

I understand the eagerness to reach to maximum audience but don't send blast emails to all lists simultaneously.

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